Nike makes this year's best football advert
Thankfully the countdown to Euro 2016 is over. The calendar has flicked down to zero and it is officially game-time.
Now, even if you're not a die-hard football fan, the chances are strong that you will be roped into talking about it, or watching your team playing (at least once). Do not despair, part of the joys of international tournaments for the world's global game is that massive companies who are affliated with the event tend to spend most of their budgets on making brilliant and inventive adverts. Nike are always a strong contender when it comes to creativity, and this year's offering is no different.
The sportting behemoths have created its latest epic advert centring around arguably the world's best footballer (and unquestionably the best European footballer), Cristiano Ronaldo. Titled 'The switch', the story sees a young English ball-boy trade places with the world's highest-paid athelete after a collision makes them swap bodies...
Well played, Nike. Well played indeed.