A peek behind the scenes at Dunhill's Walthamstow factory
When CEO Fabrizio Cardinali took the reigns at Dunhill in 2013, he declared the esteemed British brand a 'sleeping giant' - taking it upon himself to stir that giant from its slumber.
The unquestionable history and craftsmanship of the brand was put back at the centre of its identity, but updated with a more relevent, modern appeal - or as Cardinali put it: "Pieces for ambitious gentlemen". Key to the repositioning of the brand was its sense of Britishness. The very heritage of the brand, and one that is essential to not only protect, but grow.
Central to that sense of Britishness is Dunhill's factory in Walthamstow, East London, that still operates as the core of its leather production and where its craftsmen hand-make some of its most celebrated pieces - such as the Brook briefcase. Here's a sneak peek as to how it is made:
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