Top 10: Superbowl Adverts
Ah, the Superbowl. The time of the year where tens of thousands of people around the Gulf stay up far too late, to watch a sport they don’t really understand and order junk food by the truck load. And why? Because the imported American popular culture of our youth has taught us well.
But it’s not just the ‘big game’ that has become a regular event across the world, thanks to our American cousin’s love of commercialism, the Superbowl brings with one of the big showbiz events of the year, the Half Time Show, and the debut of a whole set of new Superbowl adverts that are almost as highly-anticipated as the game itself.
So coveted is the Superbowl advert slot that the broadcaster of the big game, CBS, claims the cost of a 30-second ad during this year’s Super Bowl 50 is approximately $5 million. Despite an 11 per cent increase from the year before, brands including Coca Cola, Snickers, Taco Bell and Doritos are only happy to pay to have access to that approx. 110 million audience.
Unfortunately, over here in the Gulf, while we do get watch the game and the Half Time show, we miss out on the adverts. So, we believe it is our duty to fill you in with a pick of the Superbowl adverts that you missed to complete your gluttonous night of pure Americana. Enjoy.