Ismail Hammadi rocks Nike's Tiempo Legend
Sportswear behemoth, Nike is continuing its support of talent in the region by using UAE football star Ismail Hammadi to front its campaign for the all new Nike Tiempo Legend 6 boots.
After two years in the making, the new boots are the latest edition to the Tiempo Legend family, featuring a couple of major improvements to the previous editions.
While the Tiempo Legend 6 keeps roughly the same look, the most notable improvement is the foam backer being vacuum pressed to the leather instead of quilting. This makes sure the leather stays soft, while also allowing much less water or mud seeping through quilt lines and hardening the leather. Factor in that the ace-looking metallic swooshes and a bold flash of colour, and you’re set for a boot that will likely fly off the shelves.
Another interesting addition is the face of Al Ahli player, Ismail Hammadi, as the face of the brand in the Gulf. Arguably one of the most under-rated players in the UAE, the Emirati striker was selected to promote the boots as he prepares to leap into UAE football’s central limelight.
Following on from fellow Emirati football Omar Abdulrahman as the regional face of a major brand, 27-year-old Hammadi is making his case as the country’s most in-form player. The goal-scorer of that famous winning goal at the Gulf Cup of Nations in 2013, Hammadi is finally going to get the recognition he deserves.