For its 180th Anniversary, Rimowa made a mesmerizing video
Rimowa's aluminium luggage shifted what it meant to carry a high-quality travel bag. Instead of your standard (and heavy) leathers, back in 1937 Rimowa used lightweight aluminium to create its nearly indestructible suitcases.
But the shift went far beyond the simple strength of the material. The metal changed the look, feel, and idea of what a travel aesthetic could be. It epitomized the old idea of travel being exclusive and luxurious because its bags were exactly that. The brand is celebrating its 80th anniversary this week and is taking a look back at the design elements that changed the travel world.
The silver aluminium is hand-finished to create the iconic grooves across the surface of the bag. That signature surface also doubles as a blank canvas to many customers, who find hyper-personalized ways to make the bag feel like their own, like adding stickers and writing. But before the piece is ready to be used, it takes 205 parts and 117 minutes to craft. The process is just as mesmerizing as the product. Take a look: