First look: The ITP Live launch party
ITP Live, the social influencer division of ITP Media Group, had its official launch party last night at the penthouse suite of the Palm Jumeirah’s new Viceroy hotel. The stylish event saw over 300 senior media professionals rubbing shoulders with selected GCC influencers covering a vast range of industries from fashion to travel to business to beauty.
Esquire was on-hand to select the best dressed man, a title that went to fashion influencer, Abdulla Al Abdulla, while the best dressed woman award, judged by Stylist editor Alexandria Gouveia, went to fashion designer, Kiki Grinberga .
An added element of fun, and a chance for the gathered influencers to make a big splash across social media, was the successful Guinness world record for “Picture taken with the world’s longest selfie stick”. The title had previously been held by two Italian bloggers who created a selfie stick measuring 15.57 metres. ITP Live beat the record with a selfie stick measuring 16 metres. Samer Khallouf, the official adjudicator from Guinness World Records said: “The selfie stick adhered to the guidelines breaking the current record title. As the global authority on record-breaking we are always happy to see such great feats in the UAE and be a part of these astonishing events.”
ITP Live’s General Manager, Ahmad Bashour also commented: “Breaking the record was a nice way to celebrate the official launch of our influencer website, ITPLiveME.com, and it is great to be a Guinness World Record holder, but our real objective here is to break records for clients and help them harness the power of the influencer market.”
ITP Live’s social influencer agency operates across the GCC and has already started working with brands including L’Oreal, Unilever, Galeries Lafayette, DTCM, P&G, ADCB, Porsche, Mazda, Bourjois, Al Tayer, KFC, Souq.com, Godiva and many others.
The ITP Live Party was presented by e-commerce store E-Labelz and supported by award winning agency Garage 366, Emirates NBD, kaya Skin Clinic and skinue and the event partners were SKAI, Shock Talent Management, MMI and Viceroy Palm Jumeirah Dubai. The record-breaking selfie was captured by a Samsung Galaxy S8.