You can now Uber directly to a person
Uber rolled out two new features today, one of which is just mildly annoying, while the other is...controversial. Annoying, first: The app has integrated with Snapchat, which allows you to snap with "custom Uber filters" on your ride. The controversial update, though, is the real kicker: You can now Uber directly to a person instead of an establishment.
In other words, you can sync up your contacts and choose a friend's name; said friend will receive a push notification if they're an Uber user, and a text message if they're not. Then, if the person accepts, the location will be sent to the driver. A spokesperson told Gizmodo that location requestions expire after half-an-hour, and that a user must opt to give their location every time.
Said Uber in a statement:
Where are you? Where's that again? These are common questions we ask friends and family when meeting up. If you're catching up with friends when out of town, meeting your sister at the mall, or joining coworkers for drinks, now you can skip the back and forth. Just Uber directly to them!
Was this a concern with anyone, really? Don't most people just shoot a text saying "Hey, meet me at *insert address here*"? What kind of dumb-ass friend groups haven't figured out a way to maneuver these common questions? But hey, Uber fixed it.
It is, of course, kinda cool to be able to skip these steps and meet up with your best friend at that new bar in a neighborhood you've never been to, but there are a few downsides to the new feature. First of all, your friend better not move, because their location remains static once the request is accepted. Secondly, it may feel a rather invading for those who are concerned about the app's previous location-tracking concerns. But hey, we're living in a Black Mirror episode now, so.